It Can Actually Help [Target Audience] [Solve Problem]

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Don’t try to sell your book or course here.  This is all about becoming an authority – you need to prove to your readers that you’re an expert in your field and you know what you’re talking about.

So keep each article to a single topic.  Explain a problem, and show people how you fix it.  Give them an action plan they can do themselves.

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Adipiscing commodo elit at imperdiet dui.

Ut aliquam purus sit amet. Purus non enim praesent elementum facilisis leo. Quam pellentesque nec nam aliquam sem et tortor. Sed pulvinar proin gravida hendrerit lectus. Semper feugiat nibh sed pulvinar proin gravida hendrerit. A iaculis at erat pellentesque. Dis parturient montes nascetur ridiculus mus mauris vitae ultricies.

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[Concept] Isn’t Just for [Other Audience].

(And how you can use it to [get benefit] in as little as [timeframe]…)

This is where to put your article.

[Problem] is Bad Because [Reasons]

When you’re writing web copy it is a good idea not to make your paragraphs too long. One to 3 sentences,  and then some whitespace is usually enough. That way, people can read your content easier. 

Vel risus commodo viverra maecenas accumsan lacus. Cras fermentum odio eu feugiat. Nibh nisl condimentum id venenatis a condimentum vitae sapien. Aliquam faucibus purus in massa tempor nec feugiat nisl.

But Why is [Competitor] the Wrong Solution?

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[Concept or Product]

It Just Works.

You don’t need to use a conclusion in your articles, but it can be a nice way to summarise everything you’ve said, and many readers look for a conclusion when the start reading to get a sense of where the article is headed.

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